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Pink or Blue, it's up to you
Steven Farrens

Sports marketing promotes weekend basketball games


 

Students enrolled in marketing in sport, recreation and tourism this semester are looking forward to getting fans in the seats for this weekend’s basketball games.

The Lopers contests against Regis University on Friday will be on Breast Cancer Awareness Night, and Saturday’s games will feature a blue-out for a challenging match up against Metro State College of Denver.

The PE 429 class, taught by the Tri-City Storm’s Director of Marketing and Game Operations, Kyle Means, will work hand in hand with the university’s athletic department to promote the four games. Free admission is offered to any fans wearing a pink shirt at Friday’s game for breast cancer awareness.

“Breast cancer is a real issue and is affecting women everywhere, even in Kearney,” said Ian Miner, a UNK student promoting this weekend’s games. “I hope people realize this and come together as a community, and ultimately as a nation, to help support the fight against breast cancer.”

 Breast cancer is the most common cancer among women in the United States. It is estimated that over 200,000 new cases of the cancer were diagnosed in 2010 alone, and around 40,000 women died. These key statistics are the driving force for doctors, teachers, and now students to inform the public about breast cancer.

Both of Saturday’s games feature opponents with dominating records, so the school hopes to see all fans attending the games wearing blue. The marketing students are planning a pre-weekend shoot-out on campus, so keep an eye out if you’re interested in free Loper gear.

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