Read More

If you happened to walk through Mantor hall in the past few weeks, you may have noticed something unusual... read more

Twitter, Blogger.com both co-founded by Nebraskan
Travis Schott
Antelope Staff

Calling all techno-junkies, there’s a new kid on the block making it even easier to share with our friends all those countless and pointless pieces of personal information millions of Americans feel their friends are dying to know.  There is one catch, though; keep it short, according to Twitter and Blogger.com creator and Nebraskan, Evan Williams.

Williams, born and raised on the family farm in Clarks, population 381, attended the single public school with 14 fellow classmates, according to The Wall Street Journal.  Williams attended the University of Nebraska for a short time but quickly dropped out.

Later, after a brief stint back on the family farm, Williams heard the call of Silicon Valley and began pursuing a career in information technology, an area and expertise in which he had long excelled.

 In 1999, after several networking, software and Internet coding jobs, Williams, with the help of friend and current business partner, Biz Stone, created Blogger.com.

At Blogger.com, anyone can create a blog free and easily, making it possible for any John or Jane Doe to become the next Hunter S. Thompson.

However, prospective bloggers, aspiring writers and conspiracy theorists can and do have a platform or soapbox to liberally express and articulate any and all speculative nonsense uncensored and without restraint.
Twitter.com was built on the same premise, but Twitter members have only a limited amount of space to convey their thoughts and opinions— the dull, tedious and seemingly narcissistic personal information no one cares about. Seriously, who really cares if you are waiting in line at the movies or that you decided to go with Captain Crunch this morning instead of your customary Corn Flakes?

Tweeters are limited to 140 characters or less to either babble or attempt to succinctly pass on bits of useful information.

Hold on, not so fast, Twitter.com is not just for social networking.  It appears to be evolving into a powerful new marketing, communications and media tool. Businesses small and large are finding it a very useful and inexpensive way to market. Retailers, coffee shops, even "the evil empire" known as Wal-Mart are employing Twitter.com to quickly advertise and inform their Twitter “followers” about daily specials.

Emergency preparedness organizations have also benefited from the new technology.  California firefighters recently utilized Twitter.com to notify, update and inform residents about the recent wildfires.
Unless you have been living under the proverbial rock, you most likely heard of the recent conflicts in Iran and Mumbai, both of which burst on to the international media radar with the help of Twitter.

The now famous Hudson River airplane landing and rescue was also first reported via Twitter.com.

Numerous actors, actresses, athletes and politicians already tweet. Some of these more well-known tweeters include Ron Artest, Chad “Ocho Cinco” Johnson, Jessica Simpson, Arnold Schwarzenegger, even President Obama.

Obama and his campaign team found Twitter to be a very useful campaigning tool, and the evening America found out she had her first African-American president, Obama tweeted saying, “Tonight we have made history.”

Dr. Ralph Hanson, chair of the communications department at UNK, and blogger at www.ralphehanson.com said, “Twitter may become the next great marketing tool, but the important thing is to determine what will it be good for and how will those in the communications field be able to utilize it.”

Do you have some ideas about the latest forms of social networking?  Are they good or bad?  Write in to The Antelope and share your thoughts.

Comments

Developed by UNK Advertising & Creative Services
Copyright 2009 The University of Nebraska at Kearney | 905 West 25th Street, Kearney
UNK is an ADA & Affirmative Action/Equal Opportunity institution
Terms of Use and Copyright Violations |
Contact the webmaster at: webmaster@unk.edu